Using Visual Intelligence, GumGum can scour social media and broadcast TV for all images and videos related to a brand, allowing companies to gain a stronger understanding of their audience and how they are relating to that brand on social media. Using image recognition technology, GumGum delivers targeted placements as contextual overlays on related pictures, as banners that fit on all screen sizes, or as In-Feed placements that blend seamlessly into the surrounding content. In-image advertising was pioneered by GumGum and has given companies a platform to deliver highly visible ads to a place where the consumer’s attention is already focused. GumGum powers campaigns across more than 2,000 premium publishers, which are seen by over 400 million users. Founded in 2008 by Ophir Tanz, the company is on a mission to unlock the value held within the vast content produced daily via social media, editorials, and broadcasts in a variety of industries. ![]() GumGum is best known for inventing and popularizing the field of in-image advertising. If you missed any of our January startups, make sure to check them out here.
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