![]() Its success raises some interesting questions about awareness campaigns in China. In the space of just two days Under the Dome has been viewed by tens of millions of people in China. “This is a personal grudge between me and smog” Chai hoped that it would help people answer three questions: “what is smog? Where does it come from? And what can we do about it?” (雾霾是什么?从哪儿来?我们该怎么办?). She announced to the public last year that she would be leaving CCTV to care for her child and to research the reasons for her unhealthy start to life. The resulting 103 minute long documentary is called “穹顶之下” (Under the Dome ((It’s name is borrowed from the Stephen King novel and related TV series, with the “dome” being a metaphor for smog cover.)) ) and was first screened in Beijing on 27 th February, before being made publicly available (and free) online the next day. It was independently funded and produced by Chai Jing, a well-known former CCTV journalist who worked at the state media broadcaster for a decade.In 2013 Chai gave birth to a daughter who was diagnosed with a tumour. ![]() Now, a new documentary about China’s air pollution problem has gone viral. These include: government ones, such as limits to fireworks at Chinese New Year societal online debate around the recent “APEC Blue” civil society initiated campaigns such as Green Beagle‘s citizen air quality monitoring and IPE’s Green Choice Alliance and informative viral videos such as the “Smog Journeys” video recently released by Greenpeace Asia. In recent years there have been some notable campaigns to inform the populace. However a large portion of China’s huge population lacks awareness of the health risks and prevention measures. Recent research shows that the country is suffering many premature deaths as a result of pollutants from cars, industry, and construction. Promoting public awareness and dialogue about China’s vast air pollution problem is important.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |